“Report on the Consumer Survey on Impact Investing in Japan 2024” finds impact investment awareness is at an all-time high of 7.7%. Japan’s first quantitative survey to shed light on awareness of impact investing and ethical awareness.

Japan Social Innovation and Investment Foundation (Chair of Executive Committee: Shuichi Ohno; Location: Minato-ku, Tokyo, hereinafter “SIIF”), as the secretariat of GSG Impact JAPAN (the Japanese branch of GSG Impact, an international impact investment promotion organization) has conducted and announsed the results to the “Report on the Consumer Survey on Impact Investing in Japan 2024”. This is the sixth time GSG Impact Japan has conducted this survey on the awareness of impact investments oby general consumers in Japan. This year, for the first time in two years, we conducted a quantitative survey and added a new question on “ethical consumption awareness” to analyze consumer awareness of, and interest in impact investing to solve social issues from multiple perspectives.

Press Release Materials (Japanese Only)

• 【プレスリリース】「2024年度インパクト投資に関する消費者意識調査」を発表 インパクト投資の認知度は過去最高値7.7% 日本初の定量調査で、インパクト投資の認知度とエシカル意識の実態を解明

Related URLs/materials for download (Japanese Only)

• Report on the Consumer Survey on Impact Investing in Japan 2024
• 2024年度インパクト投資に関する消費者意識調査