“Report on the Consumer Survey on Impact Investing in Japan 2024” finds impact investment awareness is at an all-time high of 7.7%. Japan’s first quantitative survey to shed light on awareness of impact investing and ethical awareness. Press releases

Japan Social Innovation and Investment Foundation (Chair of Executive Committee: Shuichi Ohno; Location: Minato-ku, Tokyo, hereinafter “SIIF”), as the secretariat of GSG Impact JAPAN (the Japanese branch of GSG Impact, an international impact investment promotion organization) has conducted and announsed the results to the “Report on the Consumer Survey on Impact Investing in Japan 2024”. This is the sixth time GSG Impact Japan has conducted this survey on the awareness of impact investments oby general consumers in Japan. This year, for the first time in two years, we conducted a quantitative survey and added a new question on “ethical consumption awareness” to analyze consumer awareness of, and interest in impact investing to solve social issues from multiple perspectives.

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