Japan Social Innovation and Investment Foundation (Chair of Executive Committee: Shuichi Ohno; Location: Minato-ku, Tokyo, hereinafter “SIIF”), which has been practicing, researching and promoting impact investing since 2017, established the Impact Economy Lab in June 2022 and started the research and study on the concept of new economy. With the aim of attracting general consumers by considering their role in the impact economy, SIIF has started publishing a series of articles (8 articles in total) titled “The Door to the Impact Economy” in its official Note page.